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December 19, 2011
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ANNOUNCING THE LAUNCH OF OUR FIRM
Reconnaissance Market Research or ReconMR was founded by four seasoned research professionals who want to work on strategic issues using the rigor of science blended with the innovation of art that may break with convention in an innovative, new agency.
Each with 15 years’ experience in managing important research questions and leading viable research organizations, the core team is hands-on as consultative partners with our clients. ReconMR’s organization is both fast and flexible in its style. We’re intellectually curious.
Our name, Reconnaissance was selected for its meaning of conducting strategic planning, due diligence, thorough examination and surveying of an area (such as a market or a particular target audience).
ReconMR’s primary research work is uniquely grounded in marketing science and emphasizes the art of design – sampling, question development, analysis and reporting – to provide innovative approaches that guide decision-making in the highest levels of large organizations.
Few, if any market research firms partner exclusively with local client organizations. Like you, we’re from here and know how business works. We’re from Austin, with additional offices in Houston, San Marcos and Tempe, Arizona (near Phoenix). We support strategic decision-making for the technology, healthcare, retail, media and energy sectors in our client engagements.
What can we do for your business?
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Explore ReconMR via a brief video introduction by Sharon Munroe, Senior Vice President of Marketing. Sharon brings over 20 years of marketing know-how, including 15 in client and agency market research.