About ReconMR

We're Dialed In.

ReconMR is a data collection research firm headquartered in the Austin-San Marcos, TX metropolitan area. ReconMR has experience dating back to the 1960’s and has conducted thousands of research projects for a wide range of clients, including state and municipal entities, universities, media outlets, political pollsters, public policy scientists, retail corporations, high tech companies, and more. We’re backed by a staff of experienced managers, programmers, and supervisors who oversee 700+ professionally-trained interviewers, including a full complement of bilingual interviewers.

ReconMR’s headquarters and one of three call center operations is located 15 minutes South of Austin, Texas and two blocks away from Texas State University, with 35,000+ students currently enrolled. Hispanics comprise 28% of student population and 32% of the Austin-San Marcos metro area population. ReconMR has had a presence in San Marcos since 1999 under its sister company’s name, CRI. In 2004, the CRI call center was relocated to an 8,300 sq. ft. purchased facility that currently accommodates administrative offices and 108 call center stations. ReconMR has another 96 CATI stations in College Station (home of TX A&M University) and yet another 96 CATI stations in Houston, TX.

Our reputation in all three areas attracts educated, skilled and articulate employees looking for flexible, challenging and meaningful work.

With 20 years of experience assisting national, state, and local government agencies with their research needs, ReconMR has a proven track record of delivering high quality market research data collection and analytic services.

ReconMR’s sister company, CRI (Customer Research International) has various certifications within the State of Texas, including MBE and HUB.  CRI also has a national DBE certification.  These certifications encourage many different local, state, and national agencies to partner with ReconMR as a research provider.

ReconMR Executive Team

  • Lyle Durbin

    Co-founder + CEO

    Lyle Durbin is co-founder and CEO of ReconMR and has overseen a variety of ReconMR’s operations and client interfacing helping ReconMR grow from a small 10-station CATI phone room into a thriving data collection center with 300 interviewing stations and a large portfolio of market research products and services. Lyle has learned the business inside and out through involvement in almost every aspect of it – working in the call center seeing first-hand how data is collected, programming surveys, managing projects and quality control, running data tables and analyses, designing studies, creating client reports and presentations, and assisting with marketing and sales efforts. Mr. Durbin studied math at the University of Texas.

    Michelle Vrudhula

    Senior VP Finance

    Michelle Vrudhula is Senior Vice President of Finance. She has over 20 years of experience in technical and logistical operations, project management, customer service, and human resources. She is responsible for pricing, staffing, and supervisor training. Ms. Vrudhula uses her highly developed skill for details to oversee all aspects of a research project from briefing and sample management to fielding and data entry. She will act as one of the project managers for your project assuring all aspects of production are executed as agreed upon. Prior to her career in market research, Ms. Vrudhula was employed with Dell Computers in Round Rock, Texas.

  • Tod Higginbotham

    Co-founder // President + COO

    Tod Higginbotham is co-founder, COO and President of ReconMR. After Tod graduated from Baylor University, he began his career in market research working at Higginbotham Associates, a market research company his father founded in 1961. Spending the past twenty years working in the market research industry has given Tod the opportunity to experience many different facets of market research. This experience gives Tod the knowledge and background to help guide and grow ReconMR into the future. Tod is also actively involved in building and growing client relationships and partnerships. Representing the ReconMR brand and affiliated companies, Tod enjoys attending industry conferences and events which enables him to interact with other industry leaders.

    Dan Kessler

    Senior VP of Operations

    Dan Kessler is Senior Vice President of Operations for ReconMR. Dan has over twenty years of experience in all levels of the data collection industry, starting as an interviewer and working his way to become owner of a 200 station telephone data collection center. Managing everything from quality control and production, programming and sample purchases, to client interaction, project management, and RFPs, Dan has a wealth of knowledge in data collection methods. Directing his former company through a variety or business and industry challenges, in March of 2015 Dan merged his company with ReconMR which helped continue to foster and build upon the excellent reputation that ReconMR is known for today. Dan currently manages the resources of ReconMR, maintaining the current and future workflow to ensure all projects are fielded on time, on budget, and with the highest quality standards. Dan also acts as a project manager to coordinate with clients so project details are communicated to the ReconMR staff.

  • Sanjay Vrudhula

    Co-founder + CMO

    Sanjay Vrudhula is co-founder and CMO of Reconnaissance Market Research (ReconMR). Mr. Vrudhula has twenty years of experience in survey research. Since founding his first research company, Customer Research International, Inc. (CRI), in 1994 with wife Michelle and business partner Lyle Durbin, Sanjay has developed business practices, marketing strategies and strategic initiatives for successful business operations. He has helped to grow the company from a small telephone data collection firm to a formidable market research survey organization serving many clients all over the U.S. Prior to his career in the market research industry, Sanjay worked at Dell Computer Corporation, the State of Texas MHMR and the City of Austin as an IT programmer and analyst.

    Angelique Uglow

    Senior VP of Client Services

    Angelique Uglow has nearly twenty years of experience in the research industry. As Senior Vice President of Client Services for ReconMR, Angel is responsible for building new business relationships while acting as a strong resource in the management of research projects. Angel develops sales presentations, research proposals, and action plans for existing and new clients. Previously Angel was Vice President of Operations at Scientific Telephone Samples (STS). At STS Angel consulted with clients on a variety of sampling options. Angel attends industry conferences such as MRA, AAPOR, CASRO, and AMA to keep up with industry dynamics and identify future trends. Angel also attends industry-based continuing education seminars and has maintained a Professional Researcher Certification (PRC) – Expert Level since 2006. Prior to STS Angel managed a reputable market research call center in Las Vegas.

  • Lyle Durbin

    Co-founder + CEO

    Lyle Durbin is co-founder and CEO of ReconMR and has overseen a variety of ReconMR’s operations and client interfacing helping ReconMR grow from a small 10-station CATI phone room into a thriving data collection center with 300 interviewing stations and a large portfolio of market research products and services. Lyle has learned the business inside and out through involvement in almost every aspect of it – working in the call center seeing first-hand how data is collected, programming surveys, managing projects and quality control, running data tables and analyses, designing studies, creating client reports and presentations, and assisting with marketing and sales efforts. Mr. Durbin studied math at the University of Texas.

    Sanjay Vrudhula

    Co-founder + CMO

    Sanjay Vrudhula is co-founder and CMO of Reconnaissance Market Research (ReconMR). Mr. Vrudhula has twenty years of experience in survey research. Since founding his first research company, Customer Research International, Inc. (CRI), in 1994 with wife Michelle and business partner Lyle Durbin, Sanjay has developed business practices, marketing strategies and strategic initiatives for successful business operations. He has helped to grow the company from a small telephone data collection firm to a formidable market research survey organization serving many clients all over the U.S. Prior to his career in the market research industry, Sanjay worked at Dell Computer Corporation, the State of Texas MHMR and the City of Austin as an IT programmer and analyst.

    Dan Kessler

    Senior VP of Operations

    Dan Kessler is Senior Vice President of Operations for ReconMR. Dan has over twenty years of experience in all levels of the data collection industry, starting as an interviewer and working his way to become owner of a 200 station telephone data collection center. Managing everything from quality control and production, programming and sample purchases, to client interaction, project management, and RFPs, Dan has a wealth of knowledge in data collection methods. Directing his former company through a variety or business and industry challenges, in March of 2015 Dan merged his company with ReconMR which helped continue to foster and build upon the excellent reputation that ReconMR is known for today. Dan currently manages the resources of ReconMR, maintaining the current and future workflow to ensure all projects are fielded on time, on budget, and with the highest quality standards. Dan also acts as a project manager to coordinate with clients so project details are communicated to the ReconMR staff.

  • Tod Higginbotham

    Co-founder // President + COO

    Tod Higginbotham is co-founder, COO and President of ReconMR. After Tod graduated from Baylor University, he began his career in market research working at Higginbotham Associates, a market research company his father founded in 1961. Spending the past twenty years working in the market research industry has given Tod the opportunity to experience many different facets of market research. This experience gives Tod the knowledge and background to help guide and grow ReconMR into the future. Tod is also actively involved in building and growing client relationships and partnerships. Representing the ReconMR brand and affiliated companies, Tod enjoys attending industry conferences and events which enables him to interact with other industry leaders.

    Michelle Vrudhula

    Senior VP Finance

    Michelle Vrudhula is Senior Vice President of Finance. She has over 20 years of experience in technical and logistical operations, project management, customer service, and human resources. She is responsible for pricing, staffing, and supervisor training. Ms. Vrudhula uses her highly developed skill for details to oversee all aspects of a research project from briefing and sample management to fielding and data entry. She will act as one of the project managers for your project assuring all aspects of production are executed as agreed upon. Prior to her career in market research, Ms. Vrudhula was employed with Dell Computers in Round Rock, Texas.

    Angelique Uglow

    Senior VP of Client Services

    Angelique Uglow has nearly twenty years of experience in the research industry. As Senior Vice President of Client Services for ReconMR, Angel is responsible for building new business relationships while acting as a strong resource in the management of research projects. Angel develops sales presentations, research proposals, and action plans for existing and new clients. Previously Angel was Vice President of Operations at Scientific Telephone Samples (STS). At STS Angel consulted with clients on a variety of sampling options. Angel attends industry conferences such as MRA, AAPOR, CASRO, and AMA to keep up with industry dynamics and identify future trends. Angel also attends industry-based continuing education seminars and has maintained a Professional Researcher Certification (PRC) – Expert Level since 2006. Prior to STS Angel managed a reputable market research call center in Las Vegas.

  • Lyle Durbin

    Co-founder + CEO

    Lyle Durbin is co-founder and CEO of ReconMR and has overseen a variety of ReconMR’s operations and client interfacing helping ReconMR grow from a small 10-station CATI phone room into a thriving data collection center with 300 interviewing stations and a large portfolio of market research products and services. Lyle has learned the business inside and out through involvement in almost every aspect of it – working in the call center seeing first-hand how data is collected, programming surveys, managing projects and quality control, running data tables and analyses, designing studies, creating client reports and presentations, and assisting with marketing and sales efforts. Mr. Durbin studied math at the University of Texas.

    Tod Higginbotham

    Co-founder // President + COO

    Tod Higginbotham is co-founder, COO and President of ReconMR. After Tod graduated from Baylor University, he began his career in market research working at Higginbotham Associates, a market research company his father founded in 1961. Spending the past twenty years working in the market research industry has given Tod the opportunity to experience many different facets of market research. This experience gives Tod the knowledge and background to help guide and grow ReconMR into the future. Tod is also actively involved in building and growing client relationships and partnerships. Representing the ReconMR brand and affiliated companies, Tod enjoys attending industry conferences and events which enables him to interact with other industry leaders.

    Sanjay Vrudhula

    Co-founder + CMO

    Sanjay Vrudhula is co-founder and CMO of Reconnaissance Market Research (ReconMR). Mr. Vrudhula has twenty years of experience in survey research. Since founding his first research company, Customer Research International, Inc. (CRI), in 1994 with wife Michelle and business partner Lyle Durbin, Sanjay has developed business practices, marketing strategies and strategic initiatives for successful business operations. He has helped to grow the company from a small telephone data collection firm to a formidable market research survey organization serving many clients all over the U.S. Prior to his career in the market research industry, Sanjay worked at Dell Computer Corporation, the State of Texas MHMR and the City of Austin as an IT programmer and analyst.

    Michelle Vrudhula

    Senior VP Finance

    Michelle Vrudhula is Senior Vice President of Finance. She has over 20 years of experience in technical and logistical operations, project management, customer service, and human resources. She is responsible for pricing, staffing, and supervisor training. Ms. Vrudhula uses her highly developed skill for details to oversee all aspects of a research project from briefing and sample management to fielding and data entry. She will act as one of the project managers for your project assuring all aspects of production are executed as agreed upon. Prior to her career in market research, Ms. Vrudhula was employed with Dell Computers in Round Rock, Texas.

    Dan Kessler

    Senior VP of Operations

    Dan Kessler is Senior Vice President of Operations for ReconMR. Dan has over twenty years of experience in all levels of the data collection industry, starting as an interviewer and working his way to become owner of a 200 station telephone data collection center. Managing everything from quality control and production, programming and sample purchases, to client interaction, project management, and RFPs, Dan has a wealth of knowledge in data collection methods. Directing his former company through a variety or business and industry challenges, in March of 2015 Dan merged his company with ReconMR which helped continue to foster and build upon the excellent reputation that ReconMR is known for today. Dan currently manages the resources of ReconMR, maintaining the current and future workflow to ensure all projects are fielded on time, on budget, and with the highest quality standards. Dan also acts as a project manager to coordinate with clients so project details are communicated to the ReconMR staff.

    Angelique Uglow

    Senior VP of Client Services

    Angelique Uglow has nearly twenty years of experience in the research industry. As Senior Vice President of Client Services for ReconMR, Angel is responsible for building new business relationships while acting as a strong resource in the management of research projects. Angel develops sales presentations, research proposals, and action plans for existing and new clients. Previously Angel was Vice President of Operations at Scientific Telephone Samples (STS). At STS Angel consulted with clients on a variety of sampling options. Angel attends industry conferences such as MRA, AAPOR, CASRO, and AMA to keep up with industry dynamics and identify future trends. Angel also attends industry-based continuing education seminars and has maintained a Professional Researcher Certification (PRC) – Expert Level since 2006. Prior to STS Angel managed a reputable market research call center in Las Vegas.

ReconMR Corporate Staff

Corporate Administration

  • Danny Kirby, Payroll Manager
  • Ronnie Vaughn, Payroll / Scheduling Coordinator
  • Robyn Aston, Corporate Administrator

Production Management

  • Megan Huddleston, Project Manager
  • Barbara Maddin, College Station Call Center Director
  • Carolina Martinez, Houston Call Center Manager
  • Lauren Johnson, San Marcos Call Center Director

IT / Data Processing Services

  • Mike Reed, IT Manager
  • Erica Reed, Manager of Programming / Data Processing Services
  • Justin Cooper, Senior Programmer / Analyst
  • Benjamin Delarosa, Programmer / IT
  • Sam Rassenfoss, Quota / Production Manager
  • Daniel Thompson, Quota / Production Manager
  • Jon Grupa, Production Reports
  • Mike Hart, Data Processing and Data Delivery